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Each year in July, Village Pantry offers customers the opportunity to purchase $1 die cuts to benefit Riley Children's Hospital in Indiana. Village Pantry also partners the Jeff Gordon Foundation for Children to host an Annual Bowl-a-thon to raise money by asking vendors to sponsor lanes and bowl with celebrities! This year, between store die cut sales and Vendor Sponsorship, Village Pantry raised $135,740.43! This is a $31,000 increase over 2010. At the Bowlathon, Village Pantry won 2 of the 3 games and won trophies.
Village Pantry and The Jeff Gordon Foundation have raised more than $2.5 million during their partnership! This was the 10 year anniversary for the event in Indianapolis and the 10th year Village Pantry has been the Title Sponsor.